Mahindra & Mahindra, one of India’s leading carmakers, continues to impress with its strong performance in the SUV and utility vehicle segments. The company’s May 2025 sales numbers highlight its dominance in the market, especially with models like the Scorpio, Thar, Bolero, and XUV 3XO. These vehicles have become household names, known for their ruggedness, reliability, and value for money. Mahindra’s focus on SUVs and utility vehicles has paid off, as these models consistently drive the company’s sales and market share.
In May 2025, Mahindra achieved its highest monthly sales of the year, selling a total of 52,431 vehicles in the domestic market. This marks a 21% year-on-year growth compared to May 2024, when the company sold 43,218 units. The Scorpio led the pack as the top-selling model, followed by the Thar, Bolero, and XUV 3XO. Each of these models has its own loyal customer base and unique strengths, making Mahindra a strong competitor in the Indian automotive industry.
This article will provide a detailed Mahindra model-wise sales analysis for May 2025, focusing on the Scorpio, Thar, Bolero, and XUV 3XO. We will look at monthly and yearly sales trends, compare these models with their rivals, and discuss what makes them so popular among Indian buyers.
Mahindra Model Wise Sales May 2025
Mahindra’s May 2025 sales showcase the brand’s strong position in the Indian market, especially in the SUV and utility vehicle segments. The company’s focus on robust, feature-rich, and affordable vehicles has helped it maintain steady growth and customer loyalty.
Here is a table summarizing the key sales data for Mahindra’s top models in May 2025:
| Model Name | May 2025 Sales | April 2025 Sales | March 2025 Sales | YoY Growth (if available) |
|---|---|---|---|---|
| Scorpio | 14,401 | 15,534 | 13,913 | +5% (vs May 2024) |
| Thar | 10,389 | 10,703 | 8,936 | +81% (vs May 2024) |
| Bolero | 8,942 | 8,380 | 8,031 | — |
| XUV 3XO | 7,952 | 7,568 | 7,055 | — |
| XUV 700 | 6,435 | 6,811 | 6,851 | — |
| XEV 9e | 2,815 | 2,441 | 2,080 | — |
| BE 6 | 1,206 | 550 | 934 | — |
| XUV 400 EV | 287 | 337 | 238 | — |
| Marazzo | 4 | 6 | 10 | — |
Note: The Bolero series in this table refers to the Bolero Neo, as Mahindra now mainly reports sales for this updated variant. The XUV 3XO is the new name for the refreshed XUV 300.
Mahindra Scorpio Sales Analysis
The Mahindra Scorpio remains the best-selling model for Mahindra in May 2025, with 14,401 units sold. This marks a slight month-on-month decline from April’s 15,534 units, but a 5% year-on-year growth compared to May 2024. The Scorpio’s strong sales are driven by its rugged design, powerful performance, and reputation for reliability.
Key points about Scorpio sales:
- Top-selling Mahindra model in May 2025
- 14,401 units sold
- 5% YoY growth
- Consistently high demand in both urban and rural markets
- Versatile options for families, business, and off-road enthusiasts
The Scorpio’s popularity is also reflected in its ranking among all SUVs in India, where it stands third overall, behind the Maruti Brezza and Hyundai Creta.
Mahindra Thar Sales Analysis
The Mahindra Thar continues to be a star performer for the company, with 10,389 units sold in May 2025. This is a small month-on-month dip from April’s 10,703 units, but a massive 81% year-on-year growth compared to May 2024. The Thar’s unique blend of retro styling, modern features, and off-road capability has made it a favorite among adventure seekers and lifestyle buyers.
Key points about Thar sales:
- Second best-selling Mahindra model in May 2025
- 10,389 units sold
- 81% YoY growth
- Strong demand for both petrol and diesel variants
- Popular among young buyers and off-road enthusiasts
The Thar’s sales growth is one of the highest in the industry, reflecting its strong brand appeal and customer loyalty.
Mahindra Bolero Sales Analysis
The Mahindra Bolero (mainly reported as Bolero Neo in recent months) sold 8,942 units in May 2025, up from 8,380 in April and 8,031 in March. The Bolero series has long been a workhorse for Mahindra, known for its durability, low maintenance, and value for money. The Bolero Neo brings modern features and improved comfort to this iconic nameplate.
Key points about Bolero sales:
- Third best-selling Mahindra model in May 2025
- 8,942 units sold
- Steady month-on-month growth
- Popular in rural and semi-urban markets
- Trusted by commercial and private buyers
The Bolero’s consistent sales highlight its importance to Mahindra’s overall portfolio.
Mahindra XUV 3XO Sales Analysis
The Mahindra XUV 3XO (formerly XUV 300) sold 7,952 units in May 2025, up from 7,568 in April and 7,055 in March. The XUV 3XO is Mahindra’s compact SUV offering, known for its stylish design, advanced features, and strong safety credentials. The recent update has further boosted its appeal among urban buyers.
Key points about XUV 3XO sales:
- Fourth best-selling Mahindra model in May 2025
- 7,952 units sold
- Steady month-on-month growth
- Popular among young families and urban buyers
- Strong focus on safety and technology
The XUV 3XO’s sales growth reflects Mahindra’s ability to compete in the highly competitive compact SUV segment.
Mahindra Overall Sales Trends
Mahindra’s total domestic sales in May 2025 stood at 52,431 units, marking a 21% year-on-year growth compared to May 2024. This is the highest monthly sales figure for Mahindra in 2025 so far. The company’s strong performance is driven by its focus on SUVs and utility vehicles, which continue to be in high demand among Indian buyers.
Key overall trends:
- Total sales: 52,431 units (May 2025)
- YoY growth: 21%
- Top models: Scorpio, Thar, Bolero, XUV 3XO
- Strong demand in both urban and rural markets
Mahindra’s ability to consistently grow its sales, even in a competitive market, highlights its strong brand reputation and product strategy.
Segment-wise Sales Comparison
Mahindra’s sales success is driven by its strong presence in the SUV and utility vehicle segments. The company’s top models—Scorpio, Thar, Bolero, and XUV 3XO—are all leaders in their respective categories.
Here is a comparison of Mahindra’s top models with their main rivals in the Indian market:
| Model Name | May 2025 Sales | Main Rivals | Segment Position |
|---|---|---|---|
| Scorpio | 14,401 | Maruti Brezza, Hyundai Creta, Tata Harrier | 3rd overall SUV |
| Thar | 10,389 | Force Gurkha, Maruti Jimny | Leading lifestyle SUV |
| Bolero | 8,942 | Tata Sumo, Maruti Eeco | Leading utility SUV |
| XUV 3XO | 7,952 | Tata Nexon, Hyundai Venue | Top 10 compact SUV |
Mahindra’s models consistently rank among the top sellers in their segments, reflecting strong customer trust and brand loyalty.
Mahindra Model-wise Sales Trends (Last 6 Months)
To provide a broader perspective, here is a table showing the sales trends for Mahindra’s top models over the last six months:
| Model Name | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 | Apr 2025 | May 2025 |
|---|---|---|---|---|---|---|
| Scorpio-N | 12,195 | 15,442 | 13,618 | 13,913 | 15,534 | 14,401 |
| Thar | 7,659 | 7,557 | 9,248 | 8,936 | 10,703 | 10,389 |
| Bolero Neo | 5,921 | 8,682 | 8,690 | 8,031 | 8,380 | 8,942 |
| XUV 3XO | 7,000 | 8,454 | 7,861 | 7,055 | 7,568 | 7,952 |
| XUV 700 | 7,337 | 8,399 | 7,468 | 6,851 | 6,811 | 6,435 |
| XEV 9e | — | — | — | 2,080 | 2,441 | 2,815 |
| XUV 400 EV | 1,296 | 288 | 322 | 238 | 337 | 287 |
| BE 6 | — | — | — | 934 | 550 | 1,206 |
| Marazzo | 16 | 0 | 17 | 10 | 6 | 4 |
This table shows that Scorpio, Thar, Bolero, and XUV 3XO have been the main drivers of Mahindra’s sales growth over the past six months.
Mahindra’s Market Position and Competitor Comparison
Mahindra is the second-largest carmaker in India by sales volume, behind Maruti Suzuki. In May 2025, Mahindra sold 52,431 units, while Maruti Suzuki sold 135,962 units and Hyundai sold 43,861 units. Mahindra’s strong focus on SUVs and utility vehicles has helped it maintain its position as a market leader in these segments.
Key market statistics:
- Mahindra sales: 52,431 units (May 2025)
- Maruti Suzuki sales: 135,962 units (May 2025)
- Hyundai sales: 43,861 units (May 2025)
- Tata Motors sales: 41,557 units (May 2025)
Mahindra’s 21% year-on-year growth is one of the highest among major carmakers, highlighting its strong product strategy and customer trust.
Reasons Behind Mahindra’s Success
There are several reasons why Mahindra continues to succeed in the Indian car market:
- Strong SUV and Utility Vehicle Portfolio: Mahindra’s focus on SUVs and utility vehicles matches the preferences of Indian buyers, who increasingly favor these body types.
- Brand Trust and Reliability: Mahindra vehicles are known for their ruggedness, durability, and low maintenance, making them popular in both urban and rural markets.
- Innovation and Modern Features: Mahindra regularly updates its models with new features, technology, and design elements, keeping them fresh and competitive.
- Wide Sales and Service Network: Mahindra has a strong presence across India, making it easy for customers to buy and maintain their vehicles.
- Value for Money: Mahindra vehicles offer a good balance of features, performance, and pricing, making them attractive to a wide range of buyers.
Challenges and Future Outlook
Despite its strong performance, Mahindra faces some challenges:
- Intense Competition: Rivals like Maruti Suzuki, Hyundai, and Tata Motors are also investing heavily in SUVs and utility vehicles, increasing competition.
- Changing Customer Preferences: Buyers are becoming more demanding, expecting better features, safety, and technology in their vehicles.
- Supply Chain and Production Constraints: Like all automakers, Mahindra must manage supply chain issues and production bottlenecks to meet growing demand.
However, Mahindra is well-positioned for the future, with a strong product pipeline, focus on electric vehicles, and commitment to innovation and customer satisfaction.
Statistical Highlights
Here are some key statistics from the Mahindra model-wise sales analysis for May 2025:
- Total sales: 52,431 units (May 2025)
- YoY growth: 21%
- Scorpio sales: 14,401 units
- Thar sales: 10,389 units (81% YoY growth)
- Bolero sales: 8,942 units
- XUV 3XO sales: 7,952 units
- XUV 700 sales: 6,435 units
- XEV 9e sales: 2,815 units
- BE 6 sales: 1,206 units
- XUV 400 EV sales: 287 units
- Marazzo sales: 4 units
These numbers highlight Mahindra’s strong performance and growth in the Indian car market.
Mahindra’s Focus on Electric Vehicles
Mahindra is also investing in electric vehicles (EVs) to stay ahead of the curve. In May 2025, the company sold 2,815 units of the XEV 9e and 287 units of the XUV 400 EV. While these numbers are small compared to traditional models, they reflect Mahindra’s commitment to sustainable mobility and future growth.
Key EV statistics:
- XEV 9e sales: 2,815 units (May 2025)
- XUV 400 EV sales: 287 units (May 2025)
- Growing interest in EVs among Indian buyers
Mahindra’s EV strategy is expected to play a bigger role in its future sales and market position.
Buyer Preferences and Market Trends
The Mahindra model-wise sales analysis for May 2025 reveals several important trends in Indian car buyer preferences:
- SUVs and Utility Vehicles are in High Demand: Models like the Scorpio, Thar, Bolero, and XUV 3XO continue to drive sales for Mahindra.
- Lifestyle and Adventure Vehicles are Popular: The Thar’s strong sales growth reflects the growing interest in lifestyle and adventure vehicles among Indian buyers.
- Urban Buyers Prefer Feature-rich Models: The XUV 3XO’s steady sales growth highlights the demand for compact SUVs with modern features and safety technology.
- Rural and Semi-urban Markets Drive Utility Vehicle Sales: The Bolero’s consistent sales show the importance of utility vehicles in rural and semi-urban markets.
Mahindra’s Strengths and Weaknesses
Strengths:
- Strong brand trust and reliability
- Wide range of SUVs and utility vehicles
- Innovation and modern features
- Wide sales and service network
- Focus on electric vehicles
Weaknesses:
- Intense competition from rivals
- Changing customer preferences
- Supply chain and production challenges
Conclusion
The Mahindra model-wise sales analysis for May 2025 shows that the company remains a strong player in the Indian car market, especially in the SUV and utility vehicle segments. The Scorpio, Thar, Bolero, and XUV 3XO are the main drivers of Mahindra’s sales, each offering unique strengths and appealing to different customer groups. Mahindra’s 21% year-on-year growth and highest monthly sales of the year highlight its strong brand reputation, product strategy, and customer trust.
For buyers, Mahindra offers a wide range of reliable, feature-rich, and value-for-money vehicles, making it a top choice in the Indian automotive market. With its focus on innovation, electric vehicles, and customer satisfaction, Mahindra is well-positioned for continued success in the years ahead.
